Luo, Biao

Basic Information

Personal Introduction

Dr. LUO Biao, male, born in March 1978, is a professor and doctoral supervisor in the School of Management, Hefei University of Technology. He has been selected for the Talent Program of Anhui Provincial Outstanding Youth Science Foundation and granted the rolling support of the second phase.

He is mainly engaged in strategic management, consumer behavior and other research. He has presided over projects of the National Natural Science Foundation of China, the Project of Doctoral Program Fund of the Ministry of Education, Humanities and Social Sciences Project of the Ministry of Education, and many other projects. He has published 78 academic papers in the Journal of Business Research, Annals of Operations Research, The International Journal of Human Resource Management, Journal of Management Sciences in China, and other domestic and international academic journals. He has published one monograph, formulated one industry standard, and won one first prize and three second prizes for the Innovation Achievement Award for National Enterprise Management Modernization. His main academic positions include editorial board member of Journal of Modelling in Management.

Work Experience

Professor and Doctoral Supervisor of the School of Management, Hefei University of Technology, Hefei, China    Dec 2019 to present
Associate Professor and Director of the EMBA Center of the School of Management, University of Science and Technology of China, Hefei, China    Oct 2007 - Dec 2019
Postdoctoral Researcher of China Merchants Group/ The Institute of Industrial Economics of the Chinese Academy of Social Sciences, Hong Kong, China    Sept 2005 - Sept 2007
Deputy Director (executive) of Development Research Center of Anhui Provincial Government , Hefei, China    Apr 2004 - Sept 2007

Education Background

Doctor  School of Management, University of Science and Technology of China    2004
Bachelor   School of Management, Anhui University   1999

Awards Received

First Prize of Innovation Achievement Award of National Enterprise Management Modernization in 2021:  Construction of Overseas Market Management System with "Six Types" as the Core of Independent Brand Automobile Enterprises
Second Prize of Innovation Achievement Award of National Enterprise Management Modernization in 2020: Transformation and Upgrading Driven by the Mission of Scientific and Technological Leaders in Bearing Research Institutes
Zhang Zongzhi Young Teacher Award of University of Science and Technology of China in 2015
Second Prize of Innovation Achievement Award of National Enterprise Management Modernization in 2013: Logistics Management of Centralized Control in Multi-point Cigarette Production Industrial Enterprises
First Prize of Innovation Achievement Award of Anhui Provincial Enterprise Management Modernization in 2012: Flexible Target Control System Based on Three Control Charts
Yang Ya Education Foundation -- Education Award of University of Science and Technology of China in 2012
Outstanding Communist Party Member of University of Science and Technology of China and Outstanding Communist Party Member of the School of Management of University of Science and Technology of China in 2011
Zhang Zongzhi Young Teacher Award of University of Science and Technology of China in 2010

Intellectual Contribution

Journal Articles

1.Artificial intelligence healthcare service resources adoption by medical institutions based on TOE framework,DIGITAL HEALTH,2023-10-31

2.Predicting consumer intention toward eco-friendly smart home services: extending the theory of planned behavior,ECONOMIC CHANGE AND RESTRUCTURING,2022-12-31

3.Impact of Social Media Adoption on Firm Value: Evidence from China,Journal of University of Science and Technology of China,2022-04-15,52(4):28-69

4.Understanding the Influence of Consumers' Perceived Value on Energy-Saving Products Purchase Intention,FRONTIERS IN PSYCHOLOGY,2022-01-31

5.Economic policy, regulatory policy, or soft policy: Which category of policy can effectively improve the green innovation of Chinese wind power industry?,MANAGERIAL AND DECISION ECONOMICS,2022-01-05

6.Which Marketer-generated-content is more effective? An experimental study in the context of a peer-to-peer accommodation platform,INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT,2022-01-01

7.New Product Launching: The Effect of Firm⁃generated Content on Purchase Intention,Journal of University of Science and Technology of China,2021-09-27,51(12):912-926

8.The influence mechanism of green advertising on consumers’ intention to purchase energy-saving products: Based on the S-O-R model,Journal of University of Science and Technology of China,2021-06-22

9.CUSTOMER CONCENTRATION AND EXPLORATORY INNOVATION: THE MEDIATING EFFECT OF PERCEIVED PERFORMANCE-REDUCING THREATS,JOURNAL OF BUSINESS ECONOMICS AND MANAGEMENT,2021-06-15

10.A research on the influence mechanism of entrepreneur's effectuation on shaping of entrepreneurial opportunities in great chaos,Science Research Management,2021-01-20,42(1):10-19

11.Impact of vertical pay dispersion on operational risk in banks,APPLIED ECONOMICS LETTERS,2020-12-14

12.How does green advertising skepticism on social media affect consumer intention to purchase green products?,JOURNAL OF CONSUMER BEHAVIOUR,2020-07-01

13.Ambidextrous leadership and TMT-member ambidextrous behavior: the role of TMT behavioral integration and TMT risk propensity,INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT,2018-06-01

Project

1.Research and Development of Lean and Agile Organizational Control System,2022-03-20,2027-03-20

2.Research on the Mechanism of the Impact of Social Network Structure on the Diffusion of Green Consumption Behavior,2021-03-01,2024-06-01

Cases

1.Swire Coca-Cola's journey to the Countryside,National,2022-06-23

2.“Tang Mao Zi ” and His Return Home Entrepreneurial Road,National,2021-12-14

3.Wayeal Technology Company: Strategic Review Meeting after IPO,National,2021-12-03

Awards

1.Five Minute Research Presentation,National level,2022-08-20

2.The National Enterprise Management Modernization’s Innovative Achievements,National level,2021-12-23

3.The National Enterprise Management Modernization’s Innovative Achievements,National level,2020-12-24

Courses Taught

Lectures on Frontier Academics--MBA

Strategic Management--MBA