Basic Information
|
|
Name：Liu, Yezheng |
|
Gender：Male |
|
Discipline：E-Business and E-Commerce |
|
Professional Title：Professor |
|
E-mail：liuyezheng@hfut.edu.cn |
Personal Introduction
Dr. LIU Yezheng, male, born in September 1965, is currently a professor and doctoral supervisor in the School of Management, Hefei University of Technology. He is a national candidate of the "Hundred Million Talents Project in the New Century", and a Special Allowance Expert of the State Council. He was a visiting scholar at McMaster University and Saint Mary's University.
He is mainly engaged in the research of e-commerce and cyberspace management, big data management and intelligent decision-making, and organizational behavior in the social technology system. He has presided over a number of projects such as the Major Project of the National Natural Science Foundation of China (NSFC) , the Key Funded Project of Major Research Program, the General Project of NSFC, the Emergency Management Program, National Key Research and Development Program, National "973 Plan" Project and so on. He has published more than 100 academic papers in Marketing Science, EJOR, IEEE TKDE, ACM TOIS, ACM TKDD, Journal of Management Sciences in China, Management World, and other domestic and foreign academic journals, and international academic conferences. He has published three academic monographs by China Science Publishing&Media Ltd., and has been granted more than 20 invention patents. He has been awarded two first prizes and two second prizes of Science and Technology Progress Award at provincial and ministerial levels, and one first prize of Social Science Award. His main academic positions include: Executive Director and Deputy Secretary-general of China Management Modernization Research Society, Vice Chairman of CNAIS, etc.
Work Experience
Professor of Hefei University of Technology, China Jan 2003 to present
Associate Professor of Hefei University of Technology, China Jan 2000 - Dec 2002
Lecturer of Hefei University of Technology, China Sept 1997 - Dec 1999
Education Background
Doctor Hefei University of Technology 2002
Master Hefei University of Technology 1991
Bachelor Hefei University of Technology 1986
Awards Received
First Prize of Anhui Provincial Social Science Award in 2022
Special Prize of Anhui Provincial Teaching Achievement Award in 2020
First Prize of Anhui Provincial Teaching Achievement Award in 2018
Second Prize of Anhui Provincial Science and Technology Progress Award in 2015
Second Prize of National Teaching Achievement Award in 2014
Special Prize of Anhui Provincial Teaching Achievement Award in 2012
First Prize of Natural Science Award of the Ministry of Education in 2008
First Prize of Anhui Provincial Science and Technology Progress Award in 2005
Second Prize of Anhui Provincial Science and Technology Award in 2003
Intellectual Contribution
Journal Articles
1.A deep interpretable representation learning method for speech emotion recognition,INFORMATION PROCESSING & MANAGEMENT,2023-11-30
2.Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing,JOURNAL OF RESEARCH IN INTERACTIVE MARKETING,2023-09-27
3.An eye-tracking study on the role of attractiveness on consumers' purchase intentions in e-commerce live streaming,ELECTRONIC COMMERCE RESEARCH,2023-08-31
4.Product Recommendation Method Based on User Repurchase Behavior,Journal of Computer Research and Development,2023-08-15
5.Next location recommendation: a multi-context features integration perspective,WORLD WIDE WEB-INTERNET AND WEB INFORMATION SYSTEMS,2023-07-31
6.Why some products compete and others don't: A competitive attribution model from customer perspective,DECISION SUPPORT SYSTEMS,2023-06-30
7.The role of long- and short-run correlation networks in international portfolio selection,INTERNATIONAL JOURNAL OF FINANCE & ECONOMICS,2023-05-31
8.Learning personalized preference: A segmentation strategy under consumer sparse data,EXPERT SYSTEMS WITH APPLICATIONS,2023-04-01
9.MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2023-02-28
10.A novel label-based multimodal topic model for social media analysis,DECISION SUPPORT SYSTEMS,2023-01-31
11.Deep learning on mixed frequency data,JOURNAL OF FORECASTING,2023-01-31
12.Home bias in reward-based crowdfunding and its impact on financing performance: Evidence from China,PACIFIC-BASIN FINANCE JOURNAL,2022-12-31
13.Health IT in our daily life: impact of mobile phone use on the emotions and compliance of diabetes patients,INFORMATION TECHNOLOGY & PEOPLE,2022-12-05
14.Why a user prefers an artwork: A deep attention model for artwork recommendation,JOURNAL OF INFORMATION SCIENCE,2022-09-30
15.Adaptive finite-time direct fuzzy control for a nonlinear system with an unknown control gain based on an observer,INFORMATION SCIENCES,2022-08-01
16.Popularity prediction for marketer-generated content: A text-guided attention neural network for multi-modal feature fusion,INFORMATION PROCESSING & MANAGEMENT,2022-07-01
17.Network Public Opinion Detection During the Coronavirus Pandemic: A Short-Text Relational Topic Model,ACM TRANSACTIONS ON KNOWLEDGE DISCOVERY FROM DATA,2022-06-01
18.What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige,ELECTRONIC COMMERCE RESEARCH,2022-06-01
19.Multi-dimensional Value Chain Model and Value Evaluation Method for Scientific Big Data,Frontiers of Science & Technology of Engineering Management,2022-05-27
20.An Order Padding Optimization Method for Cntinogent-Free Sihpping Policy Considering Order Splittinp,Systems Engineering,2022-05-26
21.Dual Subgraph-Based Graph Neural Network for Friendship Prediction in Location-Based Social Networks,ACM TRANSACTIONS ON KNOWLEDGE DISCOVERY FROM DATA,2022-04-30
22.Forecasting expected shortfall and value at risk with a joint elicitable mixed data sampling model,JOURNAL OF FORECASTING,2022-04-01
23.Exploiting Group Information for Personalized Recommendation with Graph Neural Networks,ACM TRANSACTIONS ON INFORMATION SYSTEMS,2022-04-01
24.Interpretable MOOC recommendation: a multi-attention network for personalized learning behavior analysis,INTERNET RESEARCH,2022-03-15
25.Topic discovery from short reviews based on data enhancement,INTELLIGENT DATA ANALYSIS,2022-03-14
26.Prick the filter bubble: A novel cross domain recommendation model with adaptive diversity regularization,ELECTRONIC MARKETS,2022-03-01
27.Identifying and modeling the dynamic evolution of niche preferences,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2022-03-01
28.Healthcare Big Data Driven Knowledge Discovery and Knowledge Service Approach,Management World,2022-01-05,38(1):219-229
29.Influence of augmented reality product display on consumers' product attitudes: A product uncertainty reduction perspective,JOURNAL OF RETAILING AND CONSUMER SERVICES,2022-01-01
30.What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity,ELECTRONIC COMMERCE RESEARCH,2021-10-28
31.Predicting personalized grouping and consumption: A collaborative evolution model,KNOWLEDGE-BASED SYSTEMS,2021-09-27
32.Measuring risk spillovers from multiple developed stock markets to China: A vine-copula-GARCH-MIDAS model,INTERNATIONAL REVIEW OF ECONOMICS & FINANCE,2021-09-01
33.Hybrid intelligence management system research: Theory and methods,Journal of Management Sciences in China,2021-08-15,24(8):10-17
34.Understanding the Role of Affordances in Promoting Social Commerce Engagement,INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE,2021-07-03
35.Modeling undecided voters to forecast elections: From bandwagon behavior and the spiral of silence perspective,INTERNATIONAL JOURNAL OF FORECASTING,2021-04-01
36.Recognizing Focuses in Sub-forum Based on Multi-iteration Combined Strategy,Information Studies:Theory & Application,2021-03-02,44(7):118-124
37.The impact of imitation on Chinese social commerce buyers ' purchase behavior: The moderating role of uncertainty,INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT,2021-02-01
38.Hierarchical attention model for personalized tag recommendation,JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY,2021-02-01
39.Predicting default of listed companies in mainland China via U-MIDAS Logit model with group lasso penalty,FINANCE RESEARCH LETTERS,2021-01-01
40.Group recommendation method based on co-evolution of group preference and user preference,System Engineering Theory and Practice ,2020-12-22,41(3):537-553
41.Using favorite data to analyze asymmetric competition: Machine learning models,EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2020-12-01
42.WHOSE AND WHAT CONTENT MATTERS? CONSUMERS' LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS,JOURNAL OF ELECTRONIC COMMERCE RESEARCH,2020-11-01
43.Segmenting market structure from multi-channel clickstream data: a novel generative model,ELECTRONIC COMMERCE RESEARCH,2020-09-01
44.The impact of soft information extracted from descriptive text on crowdfunding performance,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2020-09-01
45.Generative Adversarial Active Learning for Unsupervised Outlier Detection,IEEE TRANSACTIONS ON KNOWLEDGE AND DATA ENGINEERING,2020-08-01
46.A novel (U)MIDAS-SVR model with multi-source market sentiment for forecasting stock returns,NEURAL COMPUTING & APPLICATIONS,2020-05-01
47.Understanding the relationship between food experiential quality and customer dining satisfaction: A perspective on negative bias,INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT,2020-05-01
48.Targeted influence maximization under a multifactor-based information propagation model,INFORMATION SCIENCES,2020-05-01
49.Detecting topic-level influencers in large-scale scientific networks,WORLD WIDE WEB-INTERNET AND WEB INFORMATION SYSTEMS,2020-03-01
50.Oligopolies price game in fractional order system,CHAOS SOLITONS & FRACTALS,2020-03-01
51.4C Model:Value Discovery in Big Data,Management World,2020-02-05,36(2):129-223
52.iLDA: An interactive latent Dirichlet allocation model to improve topic quality,JOURNAL OF INFORMATION SCIENCE,2020-02-01
53.Social selection-aware social network generation model,Journal of Systems Engineering,2019-10-15,34(5):587-597
54.How Technology Support for Contextualization Affects Enterprise Social Media Use: A Media System Dependency Perspective,IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION,2019-09-01
55.How to maximize advertising performance in online social networks,JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY,2019-08-03
56.Cloud service recommendation based on unstructured textual information,FUTURE GENERATION COMPUTER SYSTEMS-THE INTERNATIONAL JOURNAL OF ESCIENCE,2019-08-01
57.Identifying social roles using heterogeneous features in online social networks,JOURNAL OF THE ASSOCIATION FOR INFORMATION SCIENCE AND TECHNOLOGY,2019-07-01
58.Service matchmaking for Internet of Things based on probabilistic topic model,FUTURE GENERATION COMPUTER SYSTEMS-THE INTERNATIONAL JOURNAL OF ESCIENCE,2019-05-01
59.An artificial neural network for mixed frequency data,EXPERT SYSTEMS WITH APPLICATIONS,2019-03-15
60.Does Google search index really help predicting stock market volatility? Evidence from a modified mixed data sampling model on volatility,KNOWLEDGE-BASED SYSTEMS,2019-02-15
61.Topic-based hierarchical Bayesian linear regression models for niche items recommendation,JOURNAL OF INFORMATION SCIENCE,2019-02-01
62.Portfolio selection based on predictive joint return distribution,APPLIED ECONOMICS,2019-01-08
63.Impact of social commerce constructs and social support on social commerce intentions,INFORMATION TECHNOLOGY & PEOPLE,2019-01-08
64.Group penalized unrestricted mixed data sampling model with application to forecasting US GDP growth,ECONOMIC MODELLING,2018-11-01
65.The Competition of Homophily and Popularity in Growing and Evolving Social Networks,SCIENTIFIC REPORTS,2018-10-18
66.An Evolution Model of Group Opinions Based on Social Judgment Theory (August 2018),IEEE ACCESS,2018-10-15,6:69288-69293
67."Evolution Model Considering Interactive Effect of User’s Focuses on Social Network Based on Aging Theory",Information Science,2018-10-11,36(10):150-155
68.A hybrid approach for article recommendation in research social networks,JOURNAL OF INFORMATION SCIENCE,2018-10-01
69.A crowdsourcing-based topic model for service matchmaking in Internet of Things,FUTURE GENERATION COMPUTER SYSTEMS-THE INTERNATIONAL JOURNAL OF ESCIENCE,2018-10-01
70.Group recommendation based on a bidirectional tensor factorization model,WORLD WIDE WEB-INTERNET AND WEB INFORMATION SYSTEMS,2018-07-01
71.Optimizing online recurring promotions for dual-channel retailers: Segmented markets with multiple objectives,EUROPEAN JOURNAL OF OPERATIONAL RESEARCH,2018-06-01
72.Recommendation Method for Niche Product Based on Multi-dimensional Similarity,Computer Engineering,2018-03-15,44(3):195-200
73.Online pricing with bundling and coupon discounts,INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH,2018-03-01
74.Collaborative matrix factorization mechanism for group recommendation in big data-based library systems,LIBRARY HI TECH,2018-02-05
75.Community Classification and Group Recommendation Strategy of Online Social Networks Based on Social Selection and Social Influence,Journal of Modern Information,2018-01-15,38(1):92-99
76.Joint sentiment / topic model integrating user characteristics,Journal of Computer Applications,2018-01-04,38(5):1261-1271
77.Identifying impact of intrinsic factors on topic preferences in online social media: A nonparametric hierarchical Bayesian approach,INFORMATION SCIENCES,2018-01-01
78.Multi-granular hesitant fuzzy linguistic term sets and their application in group recommendation based on entropy measure and VIKOR method,Control and Decision,2017-10-27,33(1):111-118
79.The Effects of Online Pre-launch Movie Trailerson the Box Office Revenue,Chinese Journal of Management Science,2017-10-19,25(10):151-161
Conference Paper
1.Helpfulness Prediction for VR Application Reviews: Exploring Topic Signals for Causal Inference,2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct),2022-12-15
2.Explore and Interpret the Correlations Among VR Applications,2022 IEEE International Symposium on Mixed and Augmented Reality Adjunct (ISMAR-Adjunct),2022-12-15
3.Research Status, Hotspot and Frontier of Workload in China -- Visual Analysis Based on CiteSpace,The 17th (2022) Annual Conference of China Management,2022-08-19
4.Identification of Key Features for VR Applications with VREVIEW: A Topic Model Approach,IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR)IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR),2022-03-12
5.Research on the Influence Mechanism of the Functional Mechanism of VR Product Display on Consumers' Purchase Intention,The 16th (2021) Annual Conference of China Management,2021-11-05
6.Short Text Processing for Analyzing User Portraits: A Dynamic Combination,29th International Conference on Artificial Neural Networks (ICANN)29th International Conference on Artificial Neural Networks (ICANN),2020-10-14
7.Leveraging Cross Domain Recommendation Models to Alleviate Filter Bubble Problems,Conference of the Association-for-Information-Systems (AMCIS)Conference of the Association-for-Information-Systems (AMCIS),2020-08-10
8.Purchase Prediction Based on a Non-parametric Bayesian Method,52ndHawaii International Conference on System Sciences (HICSS)52ndHawaii International Conference on System Sciences (HICSS),2019-01-08
9.Design and Application of Regional Imaging Platform in the Context of Hierarchical Diagnosis and Treatment,The 13th (2018) Annual Conference of China Management,2018-11-03
10.Research on the Impact of the Image of Origin on the Brand Trust of Agricultural Products in the E-commerce Environment,The 13th (2018) Annual Conference of China Management,2018-11-03
11.A MAGDM Model with Multi-granular Probabilistic Linguistic Power,5th International Conference on Information Science and Control Engineering (ICISCE)5th International Conference on Information Science and Control Engineering (ICISCE),2018-07-20
12.Research on Multi-objective Impact Maximization Based on Information Diffusion Scale, Interest and Budget,The 12th (2017) Annual Conference of China Management,2017-10-28
Conference Presentation
1.Value Evaluation of Technology Big Data,CAAI Intelligent Service Professional Committee Online Forum,2021-02-02
2.4C Model: From Big Data to Big Value,2019 Annual Conference of Management Science & Engineering Society,2019-10-11
3.How to make AI systems more effective in empowering management?,2019 Annual Conference of Management Science & Engineering Society,2019-10-11
Project
1.Research on the informatics mechanism and avoidance strategies of unfairness algorithm pricing,2023-01-01,2026-12-31
2.Trusted, controllable, and quantifiable circulation trading mechanism and implementation path for data elements (subproject 6),2023-01-01,2023-12-31
3.Cross-cloud Data Fusion Analysis in the Federated Learning Mechanism,2020-12-15,2023-12-31
4.Research on the Model of Big Data Trading Center (Platform),2020-09-22,2020-11-30
5.Construction and Solution of Big Data Value Chain of Science and Technology,2019-07-01,2022-06-30
6.Research on Business Analysis and Computing Methods, and Supporting Platforms for Big Data (Supplementary),2019-03-01,2019-12-31
7.Personalized Marketing Decision-making Theory in an Immersive Interactive Shopping Environment,2019-01-01,2022-12-31
8.E-commerce,2018-12-07,2019-12-31
9.Big Data Resource Pool and Integrated Demonstration Platform for the Business Field,2018-01-01,2021-12-31
10.Research and Practice on the Comprehensive Reform of the "New Management" Discipline in the New Generation Information Technology Environment,2018-01-01,2019-12-31
Social service
1.CAM Cyberspace Management Society,2018-11-01,Chairman
2.Anhui Academy of Behavioral Sciences,2020-08-01,Chairman
Research Reports
1.Research Report on Security Management Requirements in Data Circulation Transactions,other,2022-07-01
2.Research Report on the Development Strategy of National Integrated Public Data Service System for the Digital Economy,The provincial level,2021-07-01
3.Research Report on the Model of Anhui Big Data Trading Center (Platform),The provincial level,2020-12-01
Cases
1.Internal power of organization - the engine of "second start up" of Hopdevice Intelligence company,National,2022-01-21
Patents
1.Group detection method and system based on spatiotemporal constraints,2023-04-15
2.Method and system for recognizing short text topics 1,2023-04-01
3.Method and system for product recommendation based on attention mechanism,2022-11-13
4.Optimization method and system for logistics split order based on substitute recommendation,2022-11-12
5.Personalized recommendation method and system based on immediate learning,2022-10-26
6.Method and system for predicting users' personalized demands ,2022-09-30
7.Complementary product recommendation method integrating scene images generated by users and personalized preferences,2022-09-13
8.Non-contact data analyzer for physical and mental health ,2022-09-06
9.Method and system, and storage medium for predicting product click-through rate based on image and text matching,2022-09-03
10.Personalized long-tail product recommendation methods and systems for reducing popularity bias,The invention,2022-04-01
11.A cloud manufacturing resource matching method that considers trust,The invention,2022-03-22
12.Site selection-distribution method and system based on bacterial foraging algorithm and ant colony algorithm,The invention,2022-03-22
13.Recommendation methods and devices for niche projects,The invention,2022-03-22
14.Information dissemination methods that take user characteristics into account,The invention,2022-02-18
15.Scientific and technological big data evaluation system,Software Copyright,2022-01-25
16.Cloud service recommendation method based on unstructured text information,The invention,2021-09-28
17.Single-category collaborative filtering method based on user personality hierarchy,The invention,2021-09-14
18.Object division method and device based on object behavior and theme preference,The invention,2021-09-14
19.Intelligent recommendation methods, systems, and storage media based on truck-cargo matching,The invention,2021-08-10
20.Method for discovering network group formation mechanism based on hidden characteristics of social users,The invention,2021-08-10
21.Method for discovering implicit group based on hidden characteristics of online social users,The invention,2021-08-10
22.A single-category collaborative filtering method that integrates personality traits and item labels,The invention,2021-06-29
23.A site selection method for distribution centers based on bacterial foraging optimization algorithm,The invention,2021-06-29
24.Short text topic recognition methods and systems,The invention,2021-06-11
25.Personalized recommendation methods and devices based on co-evolution,The invention,2021-05-28
26.Automotive brand management system,Software Copyright,2021-05-06
27.Recommendation methods, devices, readable media, and electronic devices for artworks,The invention,2021-04-06
28.Site-selection method for EV battery distribution center(2018-541),The invention,2021-04-06
29.Network video patch advertising playback method and system,The invention,2021-03-23
30.Model-building methods and systems for scoring predictions,The invention,2021-03-23
31.Social and community-based product recommendation methods, systems, and storage media,The invention,2021-03-09
32.Acquisition methods and systems for high-impact users at the topic level,The invention,2021-02-26
33.Niche product recommendation methods and devices based on Bayesian regression,The invention,2020-12-15
34.Label recommendation method for Q&A platform to integrate user implicit connection relationships,The invention,2020-10-16
35.Interactive topic modeling methods and devices considering expertise,The invention,2020-07-03
36.A Bayesian personalized ordering recommendation method considering label information,The invention,2020-03-17
37.A topic modeling approach based on data augmentation,The invention,2020-03-17
38.A recommendation approach to considering overlapping community effects,The invention,2020-02-14
39.A theme-sentiment joint modeling method considering user characteristic information,The invention,2020-02-11
40.Personalized recommendation methods and systems based on label information,The invention,2019-11-12
41.A nearest neighbor collaborative filtering method based on product item feature augmentation,The invention,2018-03-09
Monograph
1.Construction and Solution of Technology Big Data Value Chain,SCIENCE PRESS,2022-06-01
2.Data-driven Brand Relationship Management,SCIENCE PRESS,2019-12-01
Awards
1.National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge,Provincial level,2022-06-30
2.Anhui Social Science Award,Provincial level,2021-07-22
3.Teaching Achievement Award,Provincial level,2020-01-10
4.Teaching Achievement Award,Provincial level,2020-01-09
5.Teaching Achievement Award,Provincial level,2020-01-06
6.Teaching Rookie,Provincial level,2019-12-29
7.Teaching Achievement Award,Provincial level,2019-04-04
8.National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge,National level,2018-06-09
9.First Prize for Teaching Achievements in Anhui Province,Provincial level,2018-04-23
Textbooks
1.The Introduction to Electronic Commerce,Higher Education Press,2020-06-01
Courses Taught
Organizational Behavior--MBA
Decision Theory and Technology--Master Teaching
Discrete Mathematics--Undergraduate Teaching
Introduction to Electronic Commerce--Undergraduate Teaching
