On August 21, 2021, the Third (2021) E-commerce and Digital Innovation Annual Meeting was grandly held online. The meeting was jointly hosted by the E-commerce and Cyberspace Management Special Committee of the Chinese Academy of Management, and the Information Systems and Digitalization Branch of the Society of Management Science and Engineering of China, and was co-organized by the School of Economics and Trade of Xinjiang Agricultural University, the School of Management of Hefei University of Technology, and the School of Management of Fudan University. With the theme of "E-commerce and Digital Innovation of the Silk Road", the annual meeting focuses on the hot and difficult issues in e-commerce and digital innovation, explores the latest development trends and cutting-edge theoretical and methodological achievements of e-commerce and digital innovation, and contributes to China's "the Belt and Road" Initiative. It was held online through Tencent Meetings and live streamed across the entire network, consisting of the main forum and three parallel sub-forums, namely "E-commerce and Big Data Analysis", "Digital Transformation and Management Innovation", and "New Retail Operations and Digital Intelligence Management". After the active preparation and extensive publicity work of the special committee, experts and scholars from all over the country attended the meeting. There were over 1000 viewers attending simultaneously at the online meeting and webcast of the main forum, and over 900 attending simultaneously at the online meeting and webcast of the sub-forums. The opening ceremony was presided over by Professor Liu Yezheng from Hefei University of Technology, Director of the E-commerce and Cyberspace Management Special Committee, introducing the main content and attendees of this annual meeting. Professor Jiang Ping'an, President of Xinjiang Agricultural University, delivered a speech on behalf of the organizing units, and Professor Huang Lihua from Fudan University delivered a speech on behalf of the Special Committee.
Five experts and scholars were specially invited to give presentations at the main forum of the meeting. Professor Yang Shanlin from Hefei University of Technology, Academician of the Chinese Academy of Engineering, first delivered a keynote report on "Internet of Medicine and Smart Medical Health Management", introducing the latest research achievements in the field of Internet of Medicine. Professor Huang Lihua from Fudan University acted as the report host.
Subsequently, Professor Hu Xiangpei from Zhejiang University, a Changjiang Distinguished Professor and a recipient of the National Science Fund for Distinguished Young Scholars, discussed the theme of "Expansion and Practice of E-commerce in Border Rural Areas" with attending scholars, and shared the relevant development trends and strategies of e-commerce in border rural areas. Professor Yan Xiangbin from University of Science and Technology Beijing served as the report host.
Then, Professor Wu Junjie from Beihang University, a recipient of the National Science Fund for Distinguished Young Scholars and a Young Changjiang Scholar of the Ministry of Education, shared and discussed the theme of "Data-driven and Model-driven Integration Exploration" with attending experts and scholars. Professor Jiang Yuanchun from Hefei University of Technology served as the report host.
Subsequently, Professor Li Yongjian from Tianjing University, a recipient of the National Science Fund for Distinguished Young Scholars, shared and discussed with attending experts and scholars on the theme of "Summary of Research Issues on Platform Model Governance and Value Co-creation in the Manufacturing Industry". Professor Lu Yaobin from Huazhong University of Science and Technology acted as the report host.
Finally, Professor Xiong Li from Shanghai University, the Chief Expert of the National Social Science Foundation Major Program, shared and discussed the theme of "Analysis and Research on the Relationship between China’s Cross-border E-commerce Development and Policy Combination" with attending experts and scholars. Professor Liu Hongyan from Tsinghua University served as the the report host.
Although the annual meeting was held online without any face-to-face communication, the experts and scholars still had a lively discussion on the relevant content. On the afternoon of August 21st, three parallel sub-forums were held simultaneously in the cloud. The theme of Sub-forum 1 is "E-commerce and Big Data Analysis", and the presentations were hosted by Professor Jiang Yuanchun and Associate Professor Sun Jianshan from Hefei University of Technology. Professor Guo Xunhua from Tsinghua University, Associate Professor Wang Jingyuan from Beihang University, Professor Zhao Xi from Xi'an Jiaotong University, Associate Professor Zhao Xiang from National University of Defense Technology, and Associate Professor Chen Xiayu from Hefei University of Technology delivered keynote speeches and shared the latest research results, research directions, and work insights with attendees and scholars on the following themes: "Behavioral Data Bias and Correction Strategies in the Intelligent System Environment", "Explainable Artificial Intelligence and Its Management Applications", "Behavioral Big Data Analysis and Research for Social Computing", "Progress in Large-scale Knowledge Graph Technology for Cognitive Intelligence", and "Research on Business and Consumer Behavior in a Social Business Environment".
Sub-forum 2 took "Digital Transformation and Management Innovation" as its theme and was hosted by Professor Huang Lihua and Professor Wang Youwei from Fudan University. Professor Jiang Zhengrui from Nanjing University, Professor Zhang Ziqiong from Harbin Institute of Technology, Associate Professor Xu Bo from Fudan University, Assistant Professor Zhang Yingjie from Peking University, and Researcher Zhou Zhizhong from Tongji University, delivered reports and shared the latest research results, research directions, and work insights with attendees and scholars on the following issues: "Research on Innovation Diffusion and Management in the Digital Age", “Research on Smart E-commerce Management Information Systems”, “Can People Experience Romantic Love for Artistic Intelligence? An Empirical Study of Intelligent Assistants”, “Profit vs Equality? The Case of Financial Risk Assessment and A New Perspective of Alternative Data", and "The Application of Mobile App List Information in Credit Risk Assessment -- An Empirical Research Based on Internet Lending Platforms".
Sub-forum 3 took "New Retail Operations and Digital Intelligence Management" as its theme, and was hosted by Professor Hu Xiangpei and Professor Wang Mingzheng from Zhejiang University. Professor Li Jianbin from Huazhong University of Science and Technology, Professor Chen Xi from Zhejiang University, Associate Professor Ma Xiuyan from Zhejiang University of Technology, Assistant Professor Yu Hongtao from Dalian University of Technology, and Assistant Researcher Zhang Yuankai from Zhejiang University, respectively shared the latest research results, research directions, and work insights with attendees and scholars on the following issues: "Joint Optimal Strategies on Pricing and Service Investment Based on an Online Pharmaceutical Platform", "Information Interaction and Its Impact in Live/Short Video E-commerce", “The Pricing Behavior Analysis for Drivers with Different Personalities in Peer-to-peer Ride Sharing Platforms”, “Personalized Dynamic Diagnosis and Prediction Methods for Data-driven Power Equipment Faults”, and “Multi-warehouse Package Consolidation for Split Orders in Online Retailing”.
After the exchange at each sub-forum, a summary and outlook of the conference content were made, and the Third (2021) E-commerce and Digital Innovation Annual Meeting was successfully concluded.
(Source: Chinese Academy of Management)
