Basic Information
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Name：Li, Yang |
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Gender：Female |
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Discipline：E-Business and E-Commerce |
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Professional Title：Instructor |
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E-mail：yangli@hfut.edu.cn |
Personal Introduction
Dr. LI Yang, female, born in September 1991, is a lecturer in the School of Management, Hefei University of Technology.
She is mainly engaged in the research of e-commerce and other fields. She has presided over the Youth project of the National Natural Science Foundation of China, and published many academic papers in Journal of Business Research, Decision Support Systems, IEEE Transactions on Engineering Management, and other domestic and international academic journals. Her main academic positions include: Director of the Chinese Society for Information Economics, Editorial Board Member of Industrial Management & Data Systems, etc.
Work Experience
Lecturer of Hefei University of Technology, China 2019-2023
Education Background
Doctor City University of Hong Kong 2020
Doctor University of Science and Technology of China 2019
Bachelor Anhui University 2014
Awards Received
Title of "Outstanding Reviewer" by International Journal of Information Management in 2018
Title of "Outstanding Reviewer" by Industrial Management & Data Systems in 2022
Intellectual Contribution
Journal Articles
1.Is in-store mobile usage a toxic to customer purchase? A multigroup analysis of customer type,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2023-10-31
2.Next location recommendation: a multi-context features integration perspective,WORLD WIDE WEB-INTERNET AND WEB INFORMATION SYSTEMS,2023-07-31
3.How Does Omnichannel Integration Affect Customer Patronage:An Empirical Study Based on the Retailers' Ethics Perspective,Journal of Beijing Technology and Business University(Social Sciences) ,2023-07-18
4.Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis,INTERNET RESEARCH,2023-05-31
5.Online-offline channel integration and innovation ambidexterity: Roles of top management team and environmental dynamism,JOURNAL OF BUSINESS RESEARCH,2023-05-31
6.Effects of interfirm IT capability and interfirm trust on omnichannel integration: the mediating role of interfirm integration,JOURNAL OF BUSINESS & INDUSTRIAL MARKETING,2023-04-28
7.Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: the moderating role of learning goal orientation,INTERNET RESEARCH,2023-02-28
8.MuST: An interpretable multidimensional strain theory model for corporate misreporting prediction,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2023-02-28
9.Can in-store recommendations for online-substitutive products integrate online and offline channels?,JOURNAL OF RETAILING AND CONSUMER SERVICES,2023-01-31
10.How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness,INFORMATION TECHNOLOGY & PEOPLE,2022-08-02
11.When Do IT Capabilities Create Value for Buyer Performance? The Moderating Effect of Social Capital on Supply Chain Information Integration,INFORMATION SYSTEMS MANAGEMENT,2022-04-03
12.Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility,INFORMATION TECHNOLOGY & PEOPLE,2022-03-28
13.Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation,INFORMATION & MANAGEMENT,2021-12-01
14.Reducing transaction uncertainty with brands in web stores of dual-channel retailers,INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT,2021-12-01
15.Beauty matters: reducing bounce rate by aesthetics of experience product portal page,INDUSTRIAL MANAGEMENT & DATA SYSTEMS,2021-08-10
16.Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness,ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS,2021-03-01
Project
1.Impact of omni-channel integration empowered by digital intelligence on enterprise performance: An empirical study based on the ability of executive teams and the strategic orientation of enterprises,2023-04-01,2024-12-31
2.Research on the Mechanism of the Impact of Human-Machine Collaboration Services on Customer Smart Consumption in the Context of Omni-channel,2021-01-01,2023-12-31
3.Research on the Impact of Cross-channel Integration on the Duality of Enterprise Innovation from the Perspective of Dynamic Resource-Based View,2020-05-15,2022-04-30
4.The Influential Mechanism of Mobile AI Integration on Unplanned Purchases in Stores: An Empirical Study Based on Self-regulation Theory,2020-04-01,2022-04-01
Courses Taught
Course Design of Supply Chain and Logistics Management--Undergraduate Teaching
Java programming course design--Undergraduate Teaching
Java Programming--Undergraduate Teaching
Supply Chain and Logistics Management--Undergraduate Teaching
