Wang, Cuicui

Basic Information

Personal Introduction

Dr. WANG Cuicui, female, born in August 1986, graduated from Zhejiang University. She is currently an associate professor in the School of Management, Hefei University of Technology. She is mainly engaged in the research of marketing management and behavioral decision-making. She has presided over many projects, including the Project of the National Natural Science Foundation of China, the Humanities and Social Science Project of the Ministry of Education, Anhui Provincial Philosophy and Social Science Project, etc. She has published more than 30 academic papers in Journal of Retailing and Consumer Service, Psychology Research and Behavior Management, Intelligence Theory and Practice, and other domestic and international academic journals. Her main academic positions include: member of the Professional Committee of Neuroeconomic Management of the Chinese Society of Technology and Economics, and director of the Neural Management and Neural Engineering Branch of the Society of Management Science and Engineering.

Work Experience

Associate Professor of the School of Management, Hefei University of Technology, China    Dec 2017 to present
Lecturer of the School of Management, Hefei University of Technology, China    Oct 2014 - Dec 2017

Education Background

Doctor  Zhejiang University    2014
Bachelor  Northwest University    2009

Awards Received

None

Intellectual Contribution

Journal Articles

1.Whether to trust chatbots: Applying the event-related approach to understand consumers? emotional experiences in interactions with chatbots in e-commerce,JOURNAL OF RETAILING AND CONSUMER SERVICES,2023-07-31

2.How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence,INFORMATION & MANAGEMENT,2023-07-31

3.Influence of AI recommendation method and product type on consumers' acceptance: an event-related potential study,CURRENT PSYCHOLOGY,2023-07-13

4.Effects of Background Fitting of e-Commerce Live Streaming on Consumers' Purchase Intentions: A Cognitive-Affective Perspective,PSYCHOLOGY RESEARCH AND BEHAVIOR MANAGEMENT,2023-01-19

5.The Mechanism of Virtual Anchor Interactivity on Consumer Purchase Behavior in E-Commerce Live Streaming,Economy and Management,2023-01-06

6.Differential Effects of Monetary and Social Rewards on Product Online Rating Decisions in E-Commerce in China,FRONTIERS IN PSYCHOLOGY,2020-07-03

7.Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials,PSYCHOLOGY RESEARCH AND BEHAVIOR MANAGEMENT,2020-01-10

8.Eye-tracking Study on the Impact of Photographic Reviews and Verbal Reviews on Consumers’Perceived Usefulness,Information Studies:Theory & Application,2019-12-04,43(6):135-141

9.Research on Factors Affecting the Perceived Usefulness of Online Reviews with Additional One,Journal of Modern Information,2018-12-05,38(12):70-90

10.Comprehensive Evaluation of the Quality of Economic Growth in the Yangtze River Delta,Research on Financial and Economic Issues,2018-04-05,(4):123-129

Conference Paper

1.Operational Mechanism of Digital Humanistic Crowdsourcing Project Based on Actor Network Theory,51st Annual Hawaii International Conference on System Sciences (HICSS)51st Annual Hawaii International Conference on System Sciences (HICSS),2018-01-02

Project

1.Research on the Mechanism of the Effect of Intelligent Customer Service on Consumer Behavior from an Emotional-Cognitive Perspective,2020-04-01,2022-04-01

2.Research on the Mechanism of the Impact of Intelligent Robot Participation in Marketing on Consumer Behavior: From the Emotional-Cognitive Perspective,2020-01-01,2022-12-31

3.enterprise management,2018-12-20,2020-12-20

Research Reports

1.Research Report on the 14th Five Year Plan for Industrial Development in Lujiang County,other,2021-12-12

2.Research Report on the Implementation Strategy of City County Integrated Classification under the Control Mode of "Strategy+Operation",other,2021-11-25

3.Research Report on Livelihood Issues after the Transfer of Power Grid Enterprises to Serve the Original Hydropower Supply Area,other,2021-11-25

4.Diagnosis Report of Anhui Yuedao Food Co., Ltd,The provincial level,2021-11-18

5.Diagnosis Report of Anhui Yinong Chemical Co., Ltd,The provincial level,2021-11-18

6.Research Report on the Development Planning of An Jian Gong Investment Management Company,other,2021-09-13

7.Research Report on Anhui Tourism Group's 14th Five Year Plan,other,2021-08-18

8.Research Report on the 14th Five Year Plan for Industrial Development in Hefei City,municipal level,2021-06-19

9.Research Report on the 14th Five Year Plan for Industrial Development in Huoqiu County,other,2021-04-03

10.Research Report on the Special Plan for Industry and Information Industry during the 14th Five Year Plan period in Luyang District,other,2021-01-05

11.Management Consulting and Diagnostic Report of Anguo Electric Co., Ltd,The provincial level,2020-10-13

12.Anhui Jinma Electric Technology Co., Ltd. Management Consulting and Diagnosis Report,The provincial level,2020-10-13

13.A Study Report on the Labor Strategy for the Construction Team Construction of Construction Enterprises under the New Situation of State Grid Anhui Province,other,2019-12-06

14.Research Report on Strengthening Public Rental Housing Security by Combining the Construction of the Housing Rental Market,The provincial level,2019-07-09

15.Research Report on the "Multi evaluation Integration" System and Platform Construction in Development Zones,The provincial level,2019-06-05

Awards

1.National First-class Course,National level,2023-05-29

2.2022 CMAU National College Student Market Research and Business Planning Competition,Provincial level,2022-11-30

3.2022 ICAN National College Student Innovation and Entrepreneurship Competition,Provincial level,2022-09-30

4.The 8th Internet+ Innovation and Entrepreneurship Competition,Provincial level,2022-09-29

5.National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge,Provincial level,2022-06-26

6.The 7th Internet+ Innovation and Entrepreneurship Competition in Anhui Province,Provincial level,2021-08-27

7.Anhui Big Data and Artificial Intelligence Application Competition,Provincial level,2020-11-01

Courses Taught

Brand Management--MBA

Communication Management--MBA

Marketing Creative Design Practice--Undergraduate Teaching

Market Cognition Practice--Undergraduate Teaching

Economic law A--Undergraduate Teaching

Economic law C--Undergraduate Teaching