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Associate Professor

Yan, An

Associate Professor

Release time: 2021-11-03      clicks:


Basic Information

Generated

 

NameYan, An

 

GenderMale

 

DisciplineMarketing Management

 

Professional TitleAssociate Professor

 

E-mailyananseu@163.com

 

 

Personal Introduction

Dr. YAN An, male, born in May 1977, doctor in management, a member of China Association for Promoting Democracy, is an associate professor and teacher of the School of Management, Hefei University of Technology. 

He graduated with a bachelor's degree in Computational Mathematics from the Department of Mathematics, Qingdao University in July 1998. He worked in the Computer Division of Haier Group in Qingdao in July 1998. Then he graduated with a master's degree in Operations and Cybernetics from the Department of Mathematics, Southeast University in January 2003, and then graduated with a doctor's degree in Management Science and Engineering from the School of Economics and Management, Southeast University in April 2006.  He has been working in the Department of Business Administration of the School of Management, Hefei University of Technology since April 2006. 

He is now a member of the Expert Group of Hefei E-Commerce Association, a member of Anhui Management Society. He has been awarded one second prize of provincial social science award, one first prize of provincial award by the Economic and Trade Committee, two third prizes of national competition award, three first prizes of provincial competition award, seven second prizes of provincial competition award, and the university-level competition award many times. He has also been awarded the Title of HFUT Advanced Worker of "Three Aspects of Education" once, Excellent Teacher of Anhui Institute of Business Administration once, and one second prize and one third prize of "MBA Education and Teaching Innovation Award" of Anhui Institute of Business Administration.

 

Work Experience

Teacher of Hefei University of Technology, China    2006 to present
Staff of Haier Group, China    1998-1999

 

Education Background

Doctor  Southeast University    2006
Master  Southeast University    2003
Bachelor  Qingdao University    1998

 

Awards Received

I. Project or Paper Awards
[1] First Prize of Jiangsu Provincial Economic and Trade Commission for the horizontal project "Research on analysis, evaluation and countermeasures of the current situation of enterprise technology innovation in Jiangsu Province", participant , 2006.
[2] Second Prize of Anhui Provincial Social Science Literature and Art Publication Award (Social Science Category, 2009-2010) for the monograph "Evaluation of the Performance of China's Patent System Operation"(second author), Zhao Huifang , Yan An, et al. , Jul 2011.
II Teaching Awards
[1] 2019 Excellent Teacher of Anhui Institute of Business Administration, December 2019.
[2] Advanced Course Group of Anhui Institute of Business Administration for "Marketing Course Group" in 2019, Dec 2019.
[3] Second Prize of "MBA Education and Teaching Innovation Award" of Anhui Institute of Business Administration, Jun 2020.
[4] Third Prize of "MBA Education and Teaching Innovation Award" of Anhui Institute of Business Administration, Jun 2022.
III. Other Awards
[1] 2011-2012 Hefei University of Technology Advanced Worker of "Three Aspects of Education" , Sept 2012.
IV. Competition Awards
(1) National Level:
[1] Charoen Pokphand Cup/ The 8th College National Student Market Research and Analysis Competition Finals. National Level, Third Prize. supervised by Ding Zhengping and Yan An. Hefei University of Technology.  "Urban domestic waste classification and treatment: current situation, problems, suggestions -- taking Hefei City as an example", May 27 2018.
[2] The 11th National College Student Market Research and Analysis Competition. National Level, Third Prize. supervised by Yan An and Song Pingfan. Hefei University of Technology (Xuancheng Campus). "No clothes: buy buy buy buy -- A survey of mobile gaming behavior among college students", Aug 25 2021.
[3] The 12th National College Student Market Research and Analysis Competition. National Level, Third Prize. supervised by Feng Zhifang, Yan An. "It is a good scenery of 'idol', and virtual era is booming again.  -- Analysis of the current situation of virtual idol market and countermeasures research", Jul 25 2022. 
[4] National College Student Municipal Planning Competition. National Level, Second Prize. supervised by Yan An and Sun Chunhua. "Integration of 'oil+machine maintenance' -- creating the maintenance 'ecosphere' of construction machinery", Dec 2022.
[5] iCAN International College Student Innovation and Entrepreneurship Competition. National Level, First Prize. supervised by Dong Fangfang and Yan An. "PACKING-BOT small- and medium-sized intelligent integrated packaging platform", Dec 2022.
(2) Provincial Level:
[1] The 8th National College Student Market Research and Analysis Competition. First Prize of Anhui Province. supervised by Ding Zhengping and Yan An. Hefei University of Technology. "Urban domestic waste classification and treatment: current situation, problems, suggestions -- taking Hefei City as an example", Jul 15 2018.
[2] The 9th National College Student Market Research and Analysis Competition. Second Prize of Anhui Province. supervised by Feng Zhifang, Yan An, Ding Zhengping. Hefei University of Technology (Xuancheng Campus). "'With Grandma, don't worry' -- Analysis report based on Xuancheng City intergenerational education survey", Jun 23 2019.
[3] The 10th National College Student Market Research and Analysis Competition. Second Prize of Anhui Province. supervised by Yan An and Wang Miao. Hefei University of Technology (Xuancheng Campus). "Today, are you '996'? -- A survey on overtime work in the Internet industry in five places", Sept 14 2020.
[4] The 11th National College Student Market Research and Analysis Competition. First Prize of Anhui Province. supervised by Yan An and Song Pingfan. Hefei University of Technology (Xuancheng Campus). "No clothes: buy buy buy buy -- A survey of mobile gaming behavior among college students", Aug 25 2021.
[5] The 12th National College Student Market Research and Analysis Competition. First Prize of Anhui Province. supervised by Feng Zhifang, Yan An.  "It is a good scenery of 'idol', and virtual era is booming again.  -- Analysis of the current situation of virtual idol market and countermeasures research". Jul 2022.
[6] China International "Internet+" College Student Innovation and Entrepreneurship Competition. Silver Award of Anhui Province. supervised by Yan An, Dong Fangfang et al. "Orange Pie -- Intelligent packaging and delivery integration platform", 2021.
[7] National College Student Service Outsourcing Innovation and Entrepreneurship Competition. Second Prize of Anhui Province. supervised by Dong Fangfang and Yan An, "Orange Pie--The pioneer of intelligent packing and delivery integration platform", Dec 2021.
[8] "Internet+" Competition. Gold Prize of Anhui Province. supervised by Han Jiang, Dong Fangfang, Yan An, Tian Xiaoqing, Pei Feng. "Be-Dentistry -- The leader of five-axis denture processing intelligent platform", Jul 2022.
[9]  "Internet+" Competition. Silver Award of Anhui Province. supervised by Lu Qiang, Yu Ye, Yan An, Li Xin. "Sightview Smart -- China's intelligent leader in bulk material filling",Jul 2022.
[10] National College Student Municipal Planning Competition. First Prize of East China Region. supervised by Yan An, Sun Chunhua. "True AI, relaxed love!", Oct 2022.
[11] National College Student Planning Competition. Second Prize of East China Region. supervised by Sun Chunhua, Yan An. "Fan Tang · Comic Life -- About the planning of enhancing the popularity of Liujiafan scenic spot", Oct 2022.
[12] iCAN International College Student Innovation and Entrepreneurship Competition. First Prize of Anhui Province. supervised by Dong Fangfang, Yan An. "PACKING-BOT small- and medium-sized intelligent integrated packing platform", Jul 2022.
[13] "Challenge Cup" Competition. Silver Award of Anhui Province. supervised by Yan An, Dong Fangfang, Pei Feng, Xu Dongzhen, Ding Tong. "Orange Pie -- The pioneer of small- and medium-sized intelligent packaging and delivery platform", Jul 2022.
[14] National College Students E-Commerce Competition. Second Prize of Anhui Province. supervised by Yan An, Dong Fangfang "Be-Dentistry -- The leader of five-axis denture processing wisdom platform", Jul 2022.
(3) University Level:
[1] The 7th HFUT Internet + College Student Innovation and Entrepreneurship Competition. Project of "Camel Part-time -- O2O model builder and professional service provider in the field of part-time jobs". hosted by Ji Shuqi. supervised by Yan An. undergraduate creative group, bronze medal in the creative group of university level, Jul 2021.
[2] The 6th HFUT Internet+ College Student Innovation and Entrepreneurship Competition. Project of  "'Assisting State' 'One Belt, One Road' Indonesia information sharing platform (website construction)". hosted by Liu Zihan, supervised by Qin Weifen, Yan An. university main track, bronze medal in the creative group of university level, Aug 2020.
[3] The 6th HFUT Internet+ College Student Innovation and Entrepreneurship Competition, Project of "The two-way service platform for college students' career selection and small- and medium-sized enterprises' recruitment based on collaborative filtering recommendation technology and VR technology -- Qicheng Ivory Tower". hosted by Wu Xie. supervised by Yan An. university main track, bronze medal in the creative group of university level, Aug 2020.
(4) MBA Case Competition
[1] Hefei University of Technology 2018 MBA/MPA School of Management Case Writing and Analysis Competition, second prize of team, New Bee Team, Sept 2020.
V. Guidance for College Students to Complete Projects
[1] 2014 National College Student Innovation and Entrepreneurship Training Program Project "A comparative study of rural left-behind children and rural non-left-behind children based on peer perspective -- taking the central elementary school of Qinxi Town, Jing County, Anhui Province as an example" (Project No. 201410359041), evaluated as "well completed". May 2016.
[2] 2019 HFUT College Student Innovation and Entrepreneurship Training Program Project "Research on consumer user experience with the combined effect of in-store integrated media advertising -- taking Hefei City KFC as an example", evaluated as "completed and passed", May 2020.

 

Intellectual Contribution

Journal Articles

1.The effect of self-construal on solo dining intentions: an empirical study of Chinese consumers,ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS,2023-09-25

2.An intuitionistic fuzzy group decision-making method,Journal of Hefei University of Technology(Natural Science),2022-10-28

3.Is government R&D subsidy good for BEV supply chain? The challenge from downstream competition,COMPUTERS & INDUSTRIAL ENGINEERING,2022-03-01

4.A Consensus Model for Intuitionistic Fuzzy Group Decision-Making Problems Based on the Construction and Propagation of Trust/Distrust Relationships in Social Networks,INTERNATIONAL JOURNAL OF FUZZY SYSTEMS,2020-11-01

5.Algorithm of dynamic hybrid multi-attribute group decision-making based on two reference points,Control and Decision,2017-09-25,33(3):571-576

 

Awards

1.National College Student E-commerce "Innovation, Creativity, and Entrepreneurship" Challenge,Provincial level,2022-06-29

2."Challenge Cup" National College Student Business Plan Competition,Provincial level,2022-03-21

3."Challenge Cup" National College Student Business Plan Competition,Provincial level,2022-03-20

 

Courses Taught

Management Consulting Methods and Tools--MBA

Marketing Management--MBA

Marketing Management--Master Teaching

Marketing Case Study--Undergraduate Teaching

Marketing Creative Design Practice--Undergraduate Teaching

Marketing--Undergraduate Teaching

Market Cognition Practice--Undergraduate Teaching

Marketing Planning--Undergraduate Teaching