Basic Information


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Name:Yin, Pengzhen |
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Gender:Female |
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Discipline:E-Business and E-Commerce |
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Professional Title:Associate Professor |
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E-mail:yinpz@hfut.edu.cn |
Personal Introduction

Dr. YIN Pengzhen, female, is currently an associate professor and doctoral supervisor of the School of Management, Hefei University of Technology. She obtained her two doctoral degrees respectively from the School of Management, University of Science and Technology of China, and from the Department of Information Systematics, City University of Hong Kong.
Her main research interests include the use of the new generation information technology, digital transformation, data analysis and management, and evaluation theory and methods.
She has published many papers in European Journal of Operational Research, Omega, International Journal of Production Research, Internet Research and other mainstream journals in the field of management science and information systems behavior research, and ICIS, PACIS and other mainstream international conferences. Her research results have been selected as one of the top 1% highly cited papers of ESI, and awarded with 2019 Emerald Literati Awards: Highly Commended Paper Award.
She has hosted the General Project of National Natural Science Foundation of China (NSFC), the Youth Project of NSFC, the HFUT Academic Newcomer Promotion Program B Project , and the HFUT Philosophy and Social Science Incubation Project. At the same time, she also participated in some general projects and youth projects of NSFC.
Work Experience

Associate Professor of Hefei University of Technology, China Oct 2016 to present
Education Background

Doctor University of Science and Technology of China 2016
Doctor City University of Hong Kong 2016
Bachelor China University of Geosciences, Wuhan 2011
Awards Received

Top 100 High-value Papers Published by Chinese Institutional Scholars in Management Science Journals in 2020
2019 Emerald Literati Awards: Highly Commended Paper Award
Intellectual Contribution

Journal Articles
1.Does enterprise social media use in the post-acceptance stage improve employee autonomy? An information processing perspective,INDUSTRIAL MANAGEMENT & DATA SYSTEMS,2023-08-04
2.Consumer information technology use in the post-pandemic workplace: a post-acceptance adaptation perspective,INFORMATION TECHNOLOGY & PEOPLE,2022-06-21
3.DYNAMIC PRICING AND SALES EFFORT IN DUAL-CHANNEL RETAILING FOR SEASONAL PRODUCTS,JOURNAL OF INDUSTRIAL AND MANAGEMENT OPTIMIZATION,2022-02-01
4.Examining the impact of review tag function on product evaluation and information perception of popular products,INFORMATION SYSTEMS AND E-BUSINESS MANAGEMENT,2021-06-01
5.A DEA-based two-stage network approach for hotel performance analysis: An internal cooperation perspective,Omega,2020-01-01,93:102035
6.Carbon emission allocation in China based on gradually efficiency improvement and emission reduction planning principle,ANNALS OF OPERATIONS RESEARCH,2019-07-01
7.Coping with mobile technology overload in the workplace,INTERNET RESEARCH,2018-10-02
Conference Paper
1.The Impact of Virtual Reality Technology on Consumers' Purchase Intention -- An Empirical Study Based on SOR Model,The 17th (2022) Annual Conference of China Management,2022-08-19
Project
1.Evaluation Method and Application of Collaborative Network Performance in the Context of Digital Transformation,2022-01-01,2025-12-31
2.Research on Performance Evaluation Based on Decomposition and Optimization of Enterprise Strategic Objectives in the Context of Digital Transformation,2021-05-01,2023-05-01
3.Research on the Performance Evaluation Mechanism of Enterprise Operation Management,2021-01-26,2022-02-01
4.Research on the Psychological Behavior Mechanism and Organizational Performance of Employee Work Engagement with the Paradox of Flexibility and Continuous Connection of Mobile Information Technology,2019-04-01,2020-12-31
5.Duality of Mobile Information Technology and Organizational Performance: From the Perspective of User Adaptability,2018-01-01,2020-12-31
Courses Taught

Business English--MBA
Customer Relationship Management--Undergraduate Teaching
Case study of Electronic Commerce--Undergraduate Teaching
Customer Relationship Management--Undergraduate Teaching
Customer Relationship Management--Undergraduate Teaching