The 3rd (2021) E-commerce and Digital Innovation Annual Conference

On August 21, 2021, the third (2021) E-commerce and Digital Innovation Annual Conference will be held online. With the theme of "Silk Road E-commerce and Digital Innovation", this conference focused on hot and difficult issues in e-commerce and digital innovation, and explored the latest development trends and cutting-edge theoretical methods of e-commerce and digital innovation. "It is advisable to make more contributions. Experts and scholars from all over the country participated in this conference. The number of online conferences and live broadcasts in the main venue exceeded 1,000 people at the same time, and the number of online conferences and live broadcasts in the sub-forums exceeded 900 people. The opening ceremony was presided over by the director of the Electronic Commerce and Cyberspace Management Committee and Professor Liu Yezheng of Hefei University of Technology. He introduced the main content of the annual meeting and the guests. Professor Jiang Pingan, President of Xinjiang Agricultural University, delivered a speech on behalf of the organizer, and Professor Huang Lihua of Fudan University represented Speech by the Special Committee.

The conference invited five experts and scholars to give reports. Professor Yang Shanlin, Academician of Chinese Academy of Engineering and Hefei University of Technology, first gave a speech on the theme of "Medical Networking and Smart Healthcare Management"

Professor Hu Xiangpei of Zhejiang University discussed with the participating scholars on the theme of "The Expansion and Practice of E-commerce in Frontier Rural Areas", and shared the relevant development trends and strategies of e-commerce in frontier rural areas

Professor Wu Junjie from Beihang University shared and discussed with the participating experts and scholars on the theme of "data-driven and model-driven fusion exploration"

Professor Li Yongjian from Tianjin University shared and discussed with the participating experts and scholars on the topic of "Research Issues on Platform Mode Governance and Value Co-creation in Manufacturing"

Professor Xiong Li from Shanghai University shared and discussed the topic of "Research on the Correlation Analysis of my country's Cross-border E-commerce Development and Policy Combination Dimensions" with participating experts and scholars

Sub-forum 1: With the theme of "E-commerce and Big Data Analysis", the lecture was hosted by Professor Jiang Yuanchun and Associate Professor Sun Jianshan from Hefei University of Technology. Professor Guo Xunhua of Tsinghua University, Associate Professor Wang Jingyuan of Beihang University, Professor Zhao Xi of Xi’an Jiaotong University, Associate Professor Zhao Xiang of National University of Defense Technology, and Associate Professor Chen Xiayu of Hefei University of Technology gave keynote speeches, respectively on "Bias and Correction of Behavioral Data in Intelligent System Environment "Strategy", "Explainable Artificial Intelligence and Its Management Application", "Behavior Big Data Analysis and Research for Social Computing", "Technical Progress of Large-scale Knowledge Graph for Cognitive Intelligence" and "Business and Consumption in a Socialized Business Environment The topic of "Study on Behavior Research" shared the latest research results, research directions and work insights with the guests and scholars.

Sub-forum 2 "Digital Transformation and Management Innovation" is the theme. The forum is hosted by Professor Huang Lihua and Professor Wang Youwei from Fudan University, Professor Jiang Zhengrui from Nanjing University, Professor Zhang Ziqiong from Harbin Institute of Technology, Associate Professor Xu Bo from Fudan University, Assistant Professor Zhang Yingjie from Peking University and Tongji Researcher Zhou Zhizhong from the university conducted a theme sharing report, including "Research on Innovation Diffusion and Management in the Digital Age", "Smart E-commerce Management Information System Research", "Can People Experience Romantic Love for Artificial Intelligence? An Empirical Study of Intelligent Assistants" "Profit vs. Equality? The Case of Financial Risk Assessment and A New Perspective of Alternative Data" and "Application of Mobile App List Information in Credit Risk Assessment-Empirical Research Based on Internet Lending Platforms" as the theme and attend the conference Guests and scholars shared the latest research results, research directions and work insights.

Sub-forum 3 "New Retail Operation and Digital Intelligence Management" as the theme, the report speech was chaired by Professor Hu Xiangpei and Professor Wang Mingzheng of Zhejiang University. Professor Li Jianbin of Huazhong University of Science and Technology, Professor Chen Xi of Zhejiang University, Associate Professor Ma Xiuyan of Zhejiang University of Technology, Assistant Professor Yu Hongtao of Dalian University of Technology, and Assistant Researcher Zhang Yuankai of Zhejiang University respectively discussed "Joint Optimal Strategies on Pricing and Service Investment Based on an Online Pharmaceutical Platform", "Information interaction and its impact in live/short video e-commerce", "The pricing behavior analysis for drivers with different personalities in peer-to-peer ride-sharing platforms", "Data-driven personalized dynamic diagnosis and The themes of "Prediction Methods" and "Multi-warehouse package consolidation for split orders in online retailing" shared the latest research results, research directions and work insights with the guests and scholars.

After the meeting, the experts summarized and looked forward to the content of the meeting, and the third (2021) Annual Conference on E-commerce and Digital Innovation was successfully concluded.

(Source: China Management Modernization Research Association)