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Our school’s development cases were selected as the 12th "One Hundred Excellent Management Cases in China"

Release time: 2021-09-15      clicks:

Our school’s development cases were selected as the 12th "One Hundred Excellent Management Cases in China"

Release Date: 2021-09-15 Source: Yan Xiaoxing Views: 108

In the twelfth "One Hundred Excellent Management Cases in China" selection, the case jointly developed by Associate Professor Du Xianjin, 2019 MBA student Huang Yao, and Wu Cisheng, jointly developed the case "Leading the forefront of science and technology, Estone's innovative growth path" was successful Selected and commended by the National Graduate Education Steering Committee for the Professional Degree of Business Administration.

Case Introduction:

Leading the forefront of science and technology, Estone's path of innovation and growth

Product innovation is the source of power for the survival and development of an enterprise, and a key driving factor for the growth and profitability of an enterprise. Based on the business philosophy of "creating value with knowledge", Estone has achieved important breakthroughs in several key core areas with the innovative spirit of "10 years of sharpening a sword". It has become the first domestic and second-largest lithium battery Bohm in the world. Stone leading enterprise. Based on the development history of Estone, this case reviews the key product innovation decisions during the growth of Estone. It describes a technology-based small and medium-sized enterprise that achieved steady development based on incremental innovation in the niche market at the beginning of its business, and then made breakthroughs. The innovation path of sexual innovation and open innovation to open up the incremental market and grow into the industry leader. The case has reference significance for the vast number of high-tech SMEs in my country to achieve leapfrog development through innovation.

(He Leilei / Article Li Xingguo / Audit)