报告时间：2025年6月24日（星期二）17:55

报告地点：翡翠湖校区科教楼B座1005

报 告 人：黄志民 教授

工作单位：美国Adelphi大学商学院

举办单位：经济学院

报告简介：

This talk will focus on how to do research based on real business background and review of literatures. The speaker will share his research experience in the development of his well-known co-op advertising models. The main reason for a manufacturer to use co-op advertising is to motivate immediate sales at the retail level. Co-op advertising provides consumers the information needs when they move through the final stages of purchase and a congruence of information and information needs that would be impossible if the manufacturer uses only national advertising. In addition to the same objective of immediate sales at the retail level as the manufacturer, the retailer utilizes co-op advertising to reduce substantially its total promotional expense by sharing the cost of advertising with the manufacturer. This research is intended to study the relationship between co-op advertising and the efficiency of manufacturer-retailer transactions.

报告人简介：

黄志民，美国Adelphi大学商学院教授，The University of Texas at Austin运营管理博士，Journal of Modeling in Management主编，曾担任OMEGA：International Journal of Management Science副主编，主编了包括Annals of Operations Research和International Journal of Production Research等多个杂志的特刊。在管理、经济、运筹等一流学术刊物上共发表文章100多篇。根据SCI和SSCI的统计数据，截至2025年5月，黄志民共有90多篇论文被检索，并被9,370多篇论文引用。这些文章中涉及到的两个重要领域：（1）数据包络分析，该理论体系由Charnes和Cooper在1978年建立，黄志民与Charnes、Cooper进一步发展了数据包络分析有关理论和模型，以他们名字命名的“锥比率”Cone Ratio DEA模型和“满意度”Satisficing模型被学术界认为是最有影响的DEA模型之一；（2）供应链管理，是合作广告这一领域的主要开创者。