Basic Information
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Name：Sun, Chunhua |
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Gender：Female |
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Discipline：Marketing Management |
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Professional Title：Associate Professor |
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E-mail：sunchunhua@hfut.edu.cn |
Personal Introduction
Dr. SUN Chunhua, female, born in February 1977, is an associate professor in the School of Management, Hefei University of Technology. She teaches courses on consumer behavior, human resource management, marketing, etc. She is currently presiding over a general project of the National Natural Science Foundation of China, and her main research interests are consumer behavior and Internet marketing.
Work Experience
Teacher of School of Management, Hefei University of Technology, China Jul 2002 to present
Education Background
Doctor Hefei University of Technology 2012
Master Shandong Normal University 1999
Bachelor Anhui Normal University 1995
Awards Received
Second Prize of Anhui Provincial Teaching Achievement Award
Intellectual Contribution
Journal Articles
1.Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing,JOURNAL OF RESEARCH IN INTERACTIVE MARKETING,2023-09-27
2.Adaptive finite-time direct fuzzy control for a nonlinear system with an unknown control gain based on an observer,INFORMATION SCIENCES,2022-08-01
3.Topic discovery from short reviews based on data enhancement,INTELLIGENT DATA ANALYSIS,2022-03-14
4.Influence of augmented reality product display on consumers' product attitudes: A product uncertainty reduction perspective,JOURNAL OF RETAILING AND CONSUMER SERVICES,2022-01-01
5.What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity,ELECTRONIC COMMERCE RESEARCH,2021-10-28
6.Recognizing Focuses in Sub-forum Based on Multi-iteration Combined Strategy,Information Studies:Theory & Application,2021-03-02,44(7):118-124
7.Understanding the relationship between food experiential quality and customer dining satisfaction: A perspective on negative bias,INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT,2020-05-01
8.Oligopolies price game in fractional order system,CHAOS SOLITONS & FRACTALS,2020-03-01
9.Social selection-aware social network generation model,Journal of Systems Engineering,2019-10-15,34(5):587-597
10.How Technology Support for Contextualization Affects Enterprise Social Media Use: A Media System Dependency Perspective,IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION,2019-09-01
11.The Competition of Homophily and Popularity in Growing and Evolving Social Networks,SCIENTIFIC REPORTS,2018-10-18
12."Evolution Model Considering Interactive Effect of User’s Focuses on Social Network Based on Aging Theory",Information Science,2018-10-11,36(10):150-155
13.A crowdsourcing-based topic model for service matchmaking in Internet of Things,FUTURE GENERATION COMPUTER SYSTEMS-THE INTERNATIONAL JOURNAL OF ESCIENCE,2018-10-01
14.Joint sentiment / topic model integrating user characteristics,Journal of Computer Applications,2018-01-04,38(5):1261-1271
15.Suspect Characteristics Prediction Based on Support Vector Machine,Computer Engineering,2017-11-15,43(11):198-203
16.The Effects of Online Pre-launch Movie Trailerson the Box Office Revenue,Chinese Journal of Management Science,2017-10-19,25(10):151-161
Conference Paper
1.Research on the Influence of Beauty Function in AR Product Display on Consumers' Purchase Intention,The 16th (2021) Annual Conference of China Management,2021-11-05
2.Research on the Influence of AR Display on Product Immediate Attitude and Delayed Attitude,The 15th (2020) Annual Conference of China Management,2020-12-11
Project
1.Research on Security Management Needs and Risk Identification in Data Circulation Transactions,2022-06-20,2022-11-30
2.Method and System for Playing Online Video Patch Advertisements,2022-02-21,2022-12-31
3.Research on the Value Creation Mechanism of Online Marketing System Based on VR/AR Technology,2021-01-01,2024-12-31
4.YQ Event Tracking and Prediction Technology for Integrating Mobile Communication Data,2017-09-01,2021-02-28
Research Reports
1.Research Report on Security Management Requirements in Data Circulation Transactions,other,2022-07-01
Patents
1.Group detection method and system based on spatiotemporal constraints,2023-04-15
2.Optimization method and system for logistics split order based on substitute recommendation,2022-11-12
3.A method for classifying social media user roles in public opinion events,2022-09-12
4.Personalized long-tail product recommendation methods and systems for reducing popularity bias,The invention,2022-04-01
5.Site selection-distribution method and system based on bacterial foraging algorithm and ant colony algorithm,The invention,2022-03-22
6.Information dissemination methods that take user characteristics into account,The invention,2022-02-18
7.Cloud service recommendation method based on unstructured text information,The invention,2021-09-28
8.Single-category collaborative filtering method based on user personality hierarchy,The invention,2021-09-14
9.Intelligent recommendation methods, systems, and storage media based on truck-cargo matching,The invention,2021-08-10
10.A single-category collaborative filtering method that integrates personality traits and item labels,The invention,2021-06-29
11.A site selection method for distribution centers based on bacterial foraging optimization algorithm,The invention,2021-06-29
12.Short text topic recognition methods and systems,The invention,2021-06-11
13.Personalized recommendation methods and devices based on co-evolution,The invention,2021-05-28
14.Recommendation methods, devices, readable media, and electronic devices for artworks,The invention,2021-04-06
15.Site-selection method for EV battery distribution center(2018-541),The invention,2021-04-06
16.Network video patch advertising playback method and system,The invention,2021-03-23
17.Social and community-based product recommendation methods, systems, and storage media,The invention,2021-03-09
18.Acquisition methods and systems for high-impact users at the topic level,The invention,2021-02-26
19.Label recommendation method for Q&A platform to integrate user implicit connection relationships,The invention,2020-10-16
20.A Bayesian personalized ordering recommendation method considering label information,The invention,2020-03-17
21.A topic modeling approach based on data augmentation,The invention,2020-03-17
22.A recommendation approach to considering overlapping community effects,The invention,2020-02-14
23.A theme-sentiment joint modeling method considering user characteristic information,The invention,2020-02-11
24.A nearest neighbor collaborative filtering method based on product item feature augmentation,The invention,2018-03-09
Courses Taught
Consumer Behavior--MBA
Market Cognition Practice--Undergraduate Teaching
Marketing Creative Design Practice--Undergraduate Teaching
Consumer Behavior--Undergraduate Teaching
Consumer Behavior--Undergraduate Teaching
